You know what makes your practice different from all the other chiropractors out there?
Chiropractic care is literally a hands-on practice. People come for your magic hands that relieve pain, but they come back for the experience YOU deliver.
When you provide great treatments and customer service, not only will your patients see you again – they’ll tell their friends and family to find you asap.
Here are 5 ways you can attract die-hard loyal patients so you can get more foot traffic through your doors:
1) Give patients freedom.
The Future Chiro business model is all about giving patients the freedom to choose. They get to choose when to come in and how often to come back. When you eliminate appointments altogether, it takes away the stress of having to stick to a schedule – for both you and the patients. Instead, they come whenever it works in their day. Trust me, this works. I’ve never had a wait time of more than 10 minutes, so people can get in and out quickly.
Patients also get to choose when to come back. The Future Chiro practice model doesn’t rely on selling treatment plans in order to keep patients walking in the door. You don’t have to worry about making a hard sell, and patients don’t have to feel committed to more treatment than they need. I know it’s unconventional, but this is one of the things my patients love most about my practice.
With the Future Chiro practice model, patients also get to choose where to go. Since it’s a cash-based practice, you never have to turn patients away for insurance reasons. And since my rates never go above $25 a visit, it’s an affordable choice to see me anytime they need.
2) Build a great relationship.
The unique factor in this business is you! Take the time to get to know your patients beyond the pain that brings them in. Find out what they like to do, what their ideal lifestyle is, and listen for how you can help them get to where they want to go. Healing includes positive energy, so be the positivity they need! If you genuinely feel like they’re family when they come in, your patients won’t be able to wait for their next visit.
3) Provide full service.
When patients come in, they’re usually looking for quick relief. If they have pain in several areas, treat them in all areas at no extra cost. Help them heal. That’s what they came for. And if you can make them better for just $25 bucks, they’ll remember that. And they’ll come back.
4) Create an inviting atmosphere.
Make your place memorable and welcoming. Since the Future Chiro practice model doesn’t call for staff, you’ll be the only person that breathes life into the business. That means you’ll need to have clear signs that tell your patients where to go and what to do when they walk in. I also think it’s a good extra touch to have creative branding that brings out your personality in the office. After all, they’re here to see YOU!
5) Have fun!
“A good laugh heals a lot of hurts.” That’s what Madeleine L’Engle, author of A Wrinkle In Time, says about humor. It’s true. Patients come to you first to get out of pain. But they come back because they like you. They want to do business with you. So come up with some one-liners, get to know your patients, and elevate their spirits. Take care of them, and they’ll take care of you.