Lesson 1: Branding and Logo
What can you do to make your practice stand out from the competition? That’s where branding comes into play.
Dr. Scot shows you how to build a brand that will make your business unforgettable. Learn how to make your office decor and customer experience unique to keep patients talking about your service long after their visit.
Lesson Materials
Example Ads (click to enlarge):
Homework
What will you do to stand out from other chiropractors in your city, county or state?
My patients love it and I love it. They love that they can walk in any time their schedule allows and that they can actually afford the care they need. I like that I have a lot less paperwork and many less hassles. I use to have a traditional practice that accepted insurance and focused on corrective care. I have found this practice with this business model has grown tremendously. I highly recommend The Future Chiro.”
In the beginning, when I opened my first office, I wasn’t sure on the path I was going to take. Wondering how I was going to get patients through the door. On day, a random patient came through my door and started talking about his brother who has been a chiropractor for 20 years. He shared with me that his brother created this cash practice model that changed his entire life and finances. So, I decided to give his brother, Dr. Scot, a call and he invited me to his office. He showed me the step-by-step on what he was doing. And let me tell you, it was truly truly amazing. Not only did he only show me the step-by-step procedures but he also he shared with me all of his legal forms that I implemented the very next day. I can honestly say that I’m on top and I started making a profit within the first 30 days of implementing his business model. I finally have an office that sees a high patient volume with no staff, no appointments and no phones. I highly recommend The Future Chiro to any chiropractor who wants a stress-free but profitable future.”